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September 13, 2011

Jersey Boys Columbus Visit Has $14 Million Impact on Local Economy

The Columbus premiere of the Tony, Grammy, and Olivier Award-winning hit musical Jersey Boys entertained more than 50,000 patrons over its recent three-week engagement at the Ohio Theatre, generating an estimated $14 million in economic impact for the city of Columbus.

“The entire community benefits when Jersey Boys tours,” said Bill Conner, President and CEO of CAPA. “Having a production that well-loved and well-attended creates far-reaching, positive financial benefits for the local economy.”

Jersey Boys patrons contributed to local economic impact through peripheral spending on items such as dining, clothing, dry cleaning, child care, gas, or parking.

“Thanks to CAPA and Broadway Across America for bringing another premier production to Columbus,” said Jeff Mathes, owner of downtown’s Due Amici and Barrio restaurants. “In what would generally be a slow time for restaurants, August was a huge success for us. Jersey Boys was pure economic stimulus for downtown.”

Additionally, the production brought 15 trailers of sets, costumes, and special effects equipment to Columbus, as well as a cast and crew of 52 that were housed in local hotels, attended community attractions, and patronized area businesses such as dry cleaners, restaurants, grocery stores, and retail establishments. Jersey Boys also employed more than 100 local stagehands, hairdressers, and wardrobe assistants over the three-week run.

Jersey Boys concludes the 2010-11 Fifth Third Bank Broadway Series for CAPA and Broadway Across America. The 2011-12 Fifth Third Bank Broadway Series includes Shrek the Musical, Blue Man Group, Billy Elliot the Musical, West Side Story, and Memphis. Though not on subscription, Mamma Mia will play at the Palace Theatre December 13-18.

{Via BroadwayWorld.com}

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